Joyraj Dutt

Co-founder, House of Watan

Joyraj Dutt came up on the manufacturing side of fragrance, producing well over a billion bottles for major global brands before co-founding House of Watan.

He is the one who will tell you, plainly, when a ninety pound bottle is mostly cap and packaging, and when a quiet forty pound scent punches three times its price. His writing is the practical, slightly funny voice of someone who has seen how the sausage is made and would rather you spent your money well.

He started House of Watan with Raza to bring a decade of insider knowledge straight to people who just want to smell incredible.

Specialty

Value and price-to-quality, gifting, how to wear and make fragrance last, and translating perfumer jargon into plain advice.